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Why marketing should write the user manuals

Started by philcrissman · 12 months ago

Creating Passionate Users has had a host of cool posts recently, but I’ll just link to this one about marketing and user manuals.

In brief, Kathy writes about how by creating slick brochures and advertisements vs. boring, clunky manuals, companies are implicitly saying they value prospective customers over actual users.

While I can see a place for [...] ... Continue reading »

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