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Scoble: Ballmer still doesn’t get social networking

Started by philcrissman · 6 months ago

Damn. It’s hard to believe that the Scobleizer once worked for Microsoft: viz, this post: Steve Ballmer Still Doesn’t Understand Social Networking. Ouch.
If I thought any reader would listen, I’d say to open the above link in a new tab and read it right ... Continue reading »

2 comments

  • mrben

    1 year ago

    I'll be honest - I don't think _I_ understand the benefit of social networking. I'm on linkedin - I can see some potential benefit there - but I'm not on myspace or facebook, and I can't think of a compelling reason (other than, perhaps, "everybody else is") to join.
    reply
  • Phil Crissman

    1 year ago

    Well... from where I sit, one main reason _is_ just that: everyone else is. But I don't mean in the sense of, "everyone is wearing plaid knickers this year, so I will to." I think the services have value because of the people who are on them. (This does create a bit of a catch-22 for anyone wanting to start such a community, but that's one of those challenges all the present networks have had to overcome as well).

    Scoble uses the example of eBay; eBay would be worthless if it didn't have a large community of people buying and selling items. Likewise Facebook/LinkedIn/et al. would be worthless if you have no friends or associates using it; but if you do, then there is value.

    I'm definitely not suggesting there's much value in the proliferation of Silly Applications (Zombies? Werewolves? Pirates and Ninjas? Oh my) on Facebook, but I think it's function as a way to connect and stay in touch with people is potentially very valuable. MySpace; I do have one, but I've pretty much abandoned myspace.

    Twitter is a different sort of thing, but I think there's value to be found there, as well, in the conversation -- but I've probably written enough about Twitter for awhile. ;-)

    I'm definitely not saying that "everyone" must (or even should) have an account on MySpace, Facebook, Twitter, Pownce, Digg, Slashdot, Reddit, Virb, Bebo, etc, etc, etc -- not at all. But I think for those communities where one has connections, or could potentially create connections... to me, that has value. And that is what (I think) Scoble is saying that Ballmer's not getting.

    From the overly-long-comment department... thanks!
    reply

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